Illustrator Pathfinder Cheeseburger

In Illustrator, I used the pathfinder tool to make this cheese burger. The tools I used were the ellipse shape tool, rectangle shape tool, round corners tool, polygon tool, line tool, and pathfinder tools. The pathfinder tools I used were the subtract tool and merge tool. These tools were helpful in getting the right shapes. The pathfinder tools were really helpful and I will used them again in later projects.

Font Personality

Color Wheel

               Colors can represent so much within a logo. Using white with few other colors showed a pure, organic feeling in my shower gel brands. I found that warm colors were commonly used in fast food logos. Cool colors show a cleanliness. Purples were less common in logos. I also found that most logos only have 2 colors maximum with a neutral black and/or white.

Color Schemes of Logos

What is graphic design?

Graphic design is using words, typography, photos, colors, and other symbols to convey an idea, message, or feeling. The designer must use human phycology to understand how certain things can make the consumer feel. The design is made to fit the product, so it may not be beautiful. Everything in the design is used to convey emotion and beliefs. Graphic design is used to represent the company or product and what they are.